I've blogged a lot about politics because they're pretty important to me; so important in fact, that politics is my second major. BUT, there's something else that's even more important to me. Swimming. I've been swimming competitively for 13 years and for 12 of those years I've waited for a swimming website to pop up. About a year ago, SwimSwam, which was founded in 2012, started gaining ground in the swimming world, becoming more popular (at least among my friends), than the USA Swimming owned magazine, Splash.
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SwimSwam is owned by the Universal Sports Network, though it seems like an independent outlet. SwimSwam is like Buzzfeed for swimmers. The website features swimming news divided by level and country, a specific college swimming section with links to each division's pages, sections for training news and advice, lifestyle news and advice, a video section and more. The website, unlike Splash, has a big reach. Since Splash is only sent to USA registered swimmers, it has a pretty limited audience in the swimming world. SwimSwam is online and includes articles for swimmers of every level and ability. It's page features advertising (only on swimming related products) and the articles are written in a very casual way, making the website seem personal. It's affective in keeping it's audience as it posts daily, and posts get shared on multiple outlets, including Facebook and Twitter. Plus, the writers from SwimSwam are friendly faces in the swimming world.
I'm impressed by this website because even though it has a corporate partner, it doesn't feel like a corporate website. The writers are from all different backgrounds with several different degrees, yet they still do the job. The website meets a need and the swimming world loves it.